图说英语词汇 | 9个与市场营销相关的英语习语

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图说英语词汇 | 9个与市场营销相关的英语习语

In the pipeline
Being prepared for the marketplace, being worked on
在筹划中;在进行中

  • The theatre company has several new productions in the pipeline for next season.
    剧团正在为下一个演出季排练几个新剧目。

Sold on (something)
very enthusiastic about something
对…非常热心

  • You know, I wasn't sold on this trip in the beginning.
    你知道,刚开始我并不同意来参加这次旅行。

Deliver the goods(同come up with the goods)
Provide what is expected
履行诺言;达到要求;不负所望

  • What they promise sounds impressive enough - let's see if they deliver the goods.
    他们的承诺听起来很郑重——我们来看看他们是否会履行诺言。

Out the door
With everything included (said of a price)
(指价格)一切都包含在内

  • That car will cost you $8,600 out the door.
    这辆车到手将总共花费你8,600美元。

Price yourself out of the market
Try to sell goods or services at such a high price that nobody buys them
(公司)漫天要价致使自己失去市场

  • If you don't accept a lower profit, you'll price yourself right out of the market.
    如果你不愿减少利润,你的货在市场上就没有销路。

Sell (someone) a bill of goods
Trick someone; be deceptive
诓骗(某人)购买毫无价值的东西

  • She tried to sell me a bill of goods, but I wouldn't listen to her.
    她想向我兜售她的那一路货,可我不会听信她的。

Selling point
An attractive feature of something for sale
卖点

  • Its best selling point is the price - it's the cheapest on the market.
    其最大卖点在于价格——这是市场上最便宜的。

All it’s cracked up to be
As good as claims or reputation would suggest
跟说的一样好

  • This new radio station's not all it's cracked up to be.
    这家新电台并不像吹嘘的那样好。

TLC
Tender loving care
温暖的爱护和关怀

  • What he needs now is just rest and a lot of TLC.
    他现在需要的只是休息和充分的亲切关怀。

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